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  • Understand the market
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Understand the market

Victoria is a diverse and dynamic economy with strong economic fundamentals and excellent access to Asia-pacific markets.

Find key insights to assess market potential, including economic data, government strategies, infrastructure, skills and liveability.

Learn more
  • Discover consumer and business markets
  • Know the Victorian economy
  • Know government policy
  • Learn about infrastructure and connectivity
  • Explore Melbourne's lifestyle and business culture
  • Success stories
  • Consumer and business markets
  • Greater Melbourne demographics
  • Victoria in Future
  • Top companies call Melbourne home
  • Proven track record
  • Victorian industry performance
  • Start-up ecosystem in Victoria
  • Highly skilled talent
  • Victorian Government strategies
  • Australian Government strategies
  • Free trade agreements
  • Transport infrastructure
  • Digital infrastructure
  • Time zones
  • Flights & times from Melbourne
  • Melbourne liveability
  • Business etiquette in Australia

Explore your sector

Melbourne and regional Victoria offers world-class strengths across key industries.

Access industry-specific data and insights on growth opportunities in key sectors, including advanced manufacturing, clean energy, digital tech, and more.

Learn more
  • Digital technology
  • Manufacturing
  • Food
  • Energy
  • Medtech and Pharma
  • Research & Development
  • Artificial Intelligence
  • Cybersecurity
  • Digital Games
  • Quantum
  • Edtech
  • Fintech
  • Sports Technology
  • Software as a Service
  • Advanced Manufacturing
  • Advanced Air Mobility
  • Alternative Proteins
  • Agtech
  • Clean Energy
  • Battery Manufacturing
  • Digital Health
  • Pharmaceutical
  • Victorian Research & Development

Get tailored support

Investing in Melbourne and regional Victoria means access to personalised, pro-business support.

Discover expert guidance, government incentives, and tailored assistance to help build a strong business case for your investment project.

Learn more
  • Investment Gateway
  • Building your business case
  • Permits, development approvals and site selection
  • Incentives grants and programs
  • Networks, partners and suppliers
  • Connect to our Advisory Network
  • Ongoing support
  • Incentives grants and programs
  • Venture Growth Fund
  • Equity Investment Attraction Fund

Set-up your business

Melbourne is one of the world’s most liveable and business-friendly cities.

Navigate the process of establishing your business in Melbourne or regional Victoria, with practical guidance on regulatory and operational requirements, visa’s and relocating to Melbourne.

Learn more
  • Open a bank account
  • Register your company in Australia
  • Business tax requirements
  • Migration and visas
  • Relocate to Melbourne
  • Explore precincts of Melbourne
  • Melbourne CBD and Docklands Business Precinct
  • Melbourne Biomedical Precinct (Parkville)
  • Melbourne Connect Innovation Precinct
  • La Trobe University Research and Innovation Precinct
  • Fishermans Bend Business Precinct
  • Monash National Employment and Innovation Cluster
  1. Understand the market
  2. Current page: Discover consumer and business markets

Discover consumer and business markets

Consumer and business markets

Find out about the growing consumer and business markets accessible from Melbourne - Australia's fastest growing city.

Find out more

Greater Melbourne demographics

Get demographic statistics of Greater Melbourne, Victoria and Australia

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Top companies call Melbourne home

Discover the top domestic and foreign companies headquartered in Melbourne, Australia.

Find out more

Victoria in Future

Victoria in Future is the official state government projection of population and households (birth rates, life expectancy, migration, living arrangements).

Find out more
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State Government of Victoria © Copyright Department of Jobs, Skills, Industry and Regions 2025 Page updated: 29 July 2025