Sizeable and growing market
Access growing consumer markets with Melbourne projected to be the largest Australian city as early as 2029.1
Melbourne is a thriving market. Over the last decade, Melbourne’s population has grown significantly more than any other Australian city, adding more than one million residents.
Projected to become Australia's largest city in 2029-2030, Melbourne is an affluent society of over five million people with strong demand for goods and services.2
1. Centre for Population, 2021 Population Statement, The Australian Government
2. ABS, cat. no. 3101.0, Invest Victoria internal analysis
Access over 2.3 million Australian businesses.
Almost 27% located in Victoria
Of those located in Victoria, 60 percent are non-employing businesses, 37 per cent are small businesses employing up to 19 people, and two per cent are medium enterprises employing up to 199 people. There are over 1,200 businesses employing more than 200 people.1
1. ABS, cat. no. 8165.0, 2022