Produce internationally successful games that get noticed - with Melbourne's brightest talent
Melbourne is Australia’s top game development location and the perfect city to create games with global commercial appeal. With a high concentration of creative and technical talent, Melbourne's local gaming ecosystem is a hotbed of opportunity.
Melbourne is home to 130 of Australia’s 200 digital games studios, where 87 per cent of revenue is generated from soaring overseas sales.1 Growth is being accelerated by international studios that are acquiring and expanding Melbourne’s world-class resources.
Join renowned names such as EA, Sledgehammer, Nickelodeon, Pixar, Disney, Warner Bros and ID@Xbox (Microsoft), Team 17 and Private Division who have partnered with local studios to develop and launch successful global games ventures.
- IGEA - Australian Game Development Survey 2021
Opportunities for global games created by world-leading developers
Victoria’s gaming development sector accounts for 52 per cent of Australia’s gaming workforce,1 with the accessible development studios and creative talent that global companies need to create games that make significant returns. Find out more about opportunities to:
Tap into creative development of new applications
- Access cutting-edge technologies and skills. From 3D modelling to interactive motion tracking, animation, special effects and storytelling, Victoria’s skilled gaming sector is well equipped to create ‘stand-apart’ gaming experiences
- Invest in new industry gaming applications. Melbourne’s gaming industry is servicing a growing national demand for gamification in edtech and training tools for industries such as education, health and medicine
Partnership and development acquisition
- Develop publishing partnerships. Victorian studios have delivered best-selling games and award-winning animations through joint creation and middleware licensed to games development studios.
- Developer acquisition. Over the past 10 years a number of international studios have acquired Melbourne games developers to expanded organically, or funded games development.
Build cost effective 'follow-the-sun' development cycles
- Create an international workflow across a 24 hour cycle. Drive your games development through a thriving games sector expertise and talent that is between European and American time zones, permitting a 24/7 development cycle that taps into world-class expertise
1. IGEA - Australian Game Development Survey 2021
Why bring your gaming investment to Victoria?
Emerging as a vibrant digital games hub in the 1990s, Melbourne has since become a global industry player with a size that fuels growth. Its productive tradition of collaboration between highly talented developers, writers and artists now consistently produces award-winning games in an industry that outstrips film box office, DVD and music sales.
Concentration of talent built on deep creative and technical skills
Melbourne’s productive tradition of collaboration between highly talented developers, writers and artists now consistently produces award-winning games in an industry that outstrips film box office, DVD and music sales.
With strong capabilities in programming, analytics and creative thinking, as well as extensive experience earned in international gaming industries across US and Europe, Melbourne’s robust gaming sector is further bolstered by a pipeline of upcoming talent.
- access to the right talent, with more experienced and qualified game designers than anywhere else in Australia, growing at a faster rate (10%) than other jurisdictions including Montreal (Quebec), Singapore and Hong Kong2
- a thriving creative arts community that includes Film Victoria and film production facilities, providing rich sources of talent for video game production
- industry engaged writing such as the Australian Writers Guild (AWG) which welcomes video game writers and has forged strong ties with the development community
- culturally aware and multilingual professionals, specialising in Asian and European languages
- five specialist game design institutes including the Academy of Interactive Entertainment, JMC Academy, Academy of Information Technology, SAE Institute Melbourne and CG Spectrum
- nine other institutes offer game design accreditation, while the remaining institutions provide a broad range of digital skills, including 3D artists, programmers, animators, composers, sound designers and more
- over 1000 game design graduates every year, from courses that include programming, animation, multimedia design, digital art, and design across 20 academic institutions
Join Australia’s top game development location
Melbourne’s thriving games hub is home to:
- 130 gaming production studios as well as The Arcade, Australia’s only dedicated game development co-working space and home to international phenomena Mountains Studio, League of Geeks and Fellow Traveller
- the Interactive Games and Entertainment Association, a well connected peak body made up of members from Ubisoft, Sony, Activision, Electronic Arts, Xbox and Nintendo
- Fortress Melbourne, a huge games entertainment venue and the largest eSports arena in the Southern Hemisphere, covering over 2700 m2
- renowned international gaming events such as
- Melbourne International Games Week - this globally recognised event attracts more than 80,000 gamers and developers each year
- Game Connect Asia Pacific - leading game development conference
- PAX Australia – Australia’s largest dedicated gaming festival which attracts tens of thousands of gaming fans
- a growing number of eSports events that have positioned Melbourne as the eSports hub of Australia, where the Melbourne eSports Open is held
Tap into unmatched government support
The Victorian government is also one of a few Australian state governments to offer game related financial support in a sector seeing exponential demand.Games development in Victoria has access to:
- incentives and grants that fall under the Victorian Government’s $190 million screen strategy
- Strong backing from government and non-government organisations, such
as Film Victoria and Creative Victoria, with funding that includes:
- the Assigned Production Investment fund of up to $150,000 for companies producing a game
- the Games Company Placement grant of up to $20,000 for companies to engage a local practitioner to develop a game
- Games release funding of up to $30,000 to assist games companies to deliver a marketed release for their project
- the Victorian Screen Incentive, a grant-based program that supports video games production in Victoria with a spend of at least A$1 million and genuine interest in commercial release or distribution
- a 30 per cent tax offset on qualifying expenditure for Australia-based games development
- a generous 38.5 per cent to 43.5 per cent research and development tax refund that can apply to game development
- Australia’s only Minister for Creative Industry
We can help you with your next market entry project
If you are considering investing in Melbourne, we can help you scope the market opportunity in Melbourne/Australia and assist you with your business case development.
Working with us will allow you to be fully informed and limit the number of surprises associated with your new investment. Our staff are experienced and well connected and can introduce you to potential partners to help make your investment a success.
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