One of China’s top game developers has established its new international games studio in Melbourne — further cementing Victoria’s status as a global hub for digital games innovation and investment.
QingCi Games, a leading developer and publisher headquartered in Xiamen, has launched UltraPlayers, a new Melbourne-based studio located in the CBD on Collins Street.
This strategic expansion marks a significant step in QingCi Games’ global growth, as it deepens its connection to Victoria’s dynamic game development ecosystem and aims to deliver localised game development and publishing services to new markets worldwide.
Founded in 2012, QingCi Games is known for its engaging, content-rich mobile titles and distinctive gameplay, with over 100 million registered players globally. Its signature title, “Super Snail” has generated more than half a billion USD in total revenue worldwide, underscoring its success and innovation in the gaming space.
The Melbourne studio supports the company’s ambition to collaborate with top creative talent and deliver games that resonate with international audiences.
Melbourne was a natural choice for expansion, widely recognised as Australia’s digital games capital with a thriving development community, strong industry support, and direct access to major events, publishers, and investors — making it an ideal environment for connecting with creative developers and building local partnerships.
We chose Melbourne because of its strong and growing development community, supported by world-class technical and creative talent, established studios, and government-backed industry initiatives.
Opening our office here has been a great move. It’s provided us with direct access to the local game development scene and has also helped us connect with several other promising teams. Mandy Meng - Head, QingCi Games Australia
Looking ahead, QingCi Games aims to become a vital bridge between the Chinese and Australian game development sectors, fostering collaboration and inspiring other companies across both markets.
Invest Victoria played a pivotal role through detailed market briefings, introductions to key stakeholders, and guidance on location selection, visa pathways, and funding — including access to programs like VicScreen incentives, Screen Australia’s Games Production Fund, and the federal government’s Digital Games Tax Offset.
Invest Victoria was instrumental in supporting QingCi Games as we established our Melbourne studio. Their guidance helped us quickly integrate into the community and grow into a 10-person team. We see tremendous potential in Victoria’s game development sector, and we’re excited to be part of this vibrant, fast-growing industry. Mandy Meng - Head, QingCi Games Australia
This support enabled the company to make faster, well-informed decisions and build a strong foothold in Victoria’s highly connected games sector.
The investment highlights Victoria’s appeal as a leading centre for digital game development, supported by skilled talent, progressive policies, and global connectivity.
Learn more about why Victoria is a preferred destination for digital game innovation and investment.
