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Australia’s Software as a Service (SaaS) market will grow 25 per cent per annum over the next decade.

Victoria's talented tech base can help launch your product, find out how.

Australian businesses using cloud and software on-demand have more than tripled in just five years,¹ opening exciting avenues to join Victoria’s thriving tech hub in the creation of world-class business and customer innovations.

With over a quarter of Australia’s software developers located in Melbourne, Victoria’s highly skilled and connected tech sector is building global partnerships to develop and sell business cloud solutions that offer better service, flexibility and cost.

Join leaders such as Amazon Web Services, Salesforce, Allocate, 99Designs, Aconex, Computershare, Interactive in Victoria’s growing SaaS ecosystem.

Source

1. Australian Energy Market Operator: NEM Electricity Statement of Opportunities

2. Future Charge: Building Australia’s Battery Industries, June 2021

Opportunities across the battery supply chain

Establish local active minerals refining capacity

Victoria’s unparalleled access to mineral elements required for lithium-ion battery production opens enormous local manufacturing opportunities in Melbourne to enable you to service global value chains.

Build energy capture and storage capabilities

There is unmet demand for innovative and cost-effective batteries in Victoria and Australia. With a growing number of residential roof top solar, battery storage uptake is expected to reach unprecedented levels alongside firm support from the Victorian Government.

Lead recycling and reuse innovations

Innovate to refurb and reuse nationwide batteries that have reached their end of life in Victoria. The majority of Australian battery waste is currently shipped overseas.

Enhance electric vehicle infrastructure

Deliver charging infrastructure to accompany the rapidly growing demand for electric vehicles in Australia. Victoria is pioneering clean tech infrastructure, with zero emission vehicles set to make up 50 per cent of all new light vehicle sales by 2030.

Why Melbourne for your battery manufacturing project?

Base yourself on the doorstep of a critical minerals ‘gold mine’

Melbourne is home to some of Australia’s largest mineral companies, providing unparalleled access to the mineral elements required for lithium-ion battery production.
Australia currently produces eight of the nine key elements required in the battery value chain and has commercial reserves of the remaining element graphite.
Australia leads the world in lithium production, while possessing high levels of reserves for other critical minerals.

Gain a competitive edge with the cost advantages of a Melbourne operation

Enjoy competitive savings on materials, production, security, and logistics in Melbourne compared to other locations.
Increased automation of local battery manufacturing is reducing labour costs and overheads.
Increased local research and development is leading to reduced battery manufacturing costs as well as innovations in recycling technology

Leverage demonstrated capability in battery manufacturing

Victoria is home to:

The Victorian Big Battery in Geelong, Australia’s largest lithium-ion battery that modernises the state’s electricity grid; supports new renewable energy capacity; and improves the reliability of power supply in the face of increasingly hot summers.

Australia’s first ultra-rapid electric vehicle charging stations, capable of fully charging an electric vehicle in under 15 minutes and sourced from 100 per cent renewable energy.

Victorian company Envirostream, Australia’s only onshore mixed-battery recycling company. It has received funding to collect, sort, shred and separate all the components of spent lithium-ion batteries and single-use alkaline batteries.

A 30 megawatt (MW) / 30 megawatt hour (MWh) battery at the Ballarat Terminal Station, built by a Spotless Sustainability Services lead consortium to provide much-needed backup power and grid-stabilisation functions.

Leverage Victoria’s highly specialised manufacturing R&D networks

The Victorian manufacturing sector offers highly capable specialist research and development centres seeking to partner with international firms.

These Victorian universities have also made considerable investments in building their own battery research capability:

Tap into a rapidly growing regional market

Victoria is perfectly positioned for export to growing markets, including ASEAN and NZ, where there is additional demand for Australian-made batteries.

New Zealand – New Zealand will need to install batteries to accommodate up to 1.1 million solar PV battery systems to assist its grid transmission and charging of up to 2 million EV’s (55 per cent of NZ light vehicle fleet)³.

Indonesia - The Indonesia battery market is expected to grow at a CAGR of more than 5.6 per cent during the forecast period of 2020-2025. Indonesia has set targets of adoption of electric vehicles with 2.1 million e-motorcycles and 2,200 e-cars expected to take the road by 2025⁴

Malaysia – The Malaysian battery market is expected to grow at a CAGR of more than 6.6 per cent from 2020 to 2025. Initially, this will be driven by an increase in lead acid batteries however with the rapid introduction of EV’s in this market this will grow quickly⁵.

Thailand - The automotive sector is Thailand’s third-largest industry. It is the fifth-largest automotive manufacturer in Asia, and twelfth globally, with significant opportunities for Victorian battery exports.

Benefit from the Victorian Government’s drive for innovation

The Victorian Government is supporting the battery manufacturing sector through a range of incentives and targets, including:

A$25.75 million over four years to establish the Venture Growth Fund, which will see the Victorian Government co-investing with institutional investors to give high growth start-ups access to the capital they need to expand their business and create new jobs
The Victorian Government's Neighbourhood Battery Initiative: The Victorian Government has awarded grants to roll-out neighbourhood-scale batteries and energy storage studies to halve emissions by 2030
Support for the development and implementation of a series of commercial-ready, smart microgrid projects across the state to address key challenges and contribute to the unlocking of the microgrid sector in Victoria
The fast-tracking of the Australian Energy Market Operator’s (AEMO) procurement of The Victorian Big Battery - a 300-megawatt (MW) battery, representing a partnership between Neoen, Tesla and the Victorian Government to secure Victoria’s energy reliability and carbon emission reduction.
A commitment to zero emission vehicles (ZEVs) that will make up 50 per cent of all new light vehicle sales by 2030. All new public transport bus purchases will also be ZEVs from 2025 and 400 ZEVs are being added to the Victorian Government fleet
Up to A$50 million in low-interest loans to support innovative Victorian SMEs in developing the products, services and technologies vital to the State’s future economy
A A$20 million New Energy Jobs Fund, which offers grants to firms specialising in the new energy technology sector

We can help you with your next market entry project

If you are considering investing in Melbourne, we can help you scope the market opportunity in Melbourne/Australia and assist you with your business case development.

Working with us will allow you to be fully informed and limit the number of surprises associated with your new investment. Our staff are experienced and well connected and can introduce you to potential partners to help make your investment a success.

Contact us


Japan contact Adam Cunneen Commissioner, Victoria to North Asia Email Adam	SE Asia enquires contact Rebecca Hall Commissioner, South East Asia Email Rebecca	All other enquiries contact Craig Harrison Executive Director, Melbourne Email Craig