Culture Amp launches global headquarters and Asia Pacific Engineering Hub in Melbourne, creating 200 new local technology jobs


Founded in 2009, Culture Amp is one of Melbourne’s biggest startup success stories. It empowers employee insights via a SAAS platform that allows technology firms to benchmark and monitor their employee engagement, experience and effectiveness. Their clientele includes 1700+ companies globally, from startups to Fortune 500s.

Culture Amp CEO Didier Elzinga said his company’s workplace analytics software was now used by the likes of Airbnb, Adobe, Slack and GoPro, with local clients including MYOB, SBS and five AFL teams.

"We started here in Melbourne, and while we’re now in San Francisco, New York and London we’re making a commitment that our biggest office will be in Melbourne. We’re now at 100 people globally and over the next five years we see no reason we can’t be similar to Atlassian sized company and have between 1000-2000 staff. We’re going to have hundreds of the world’s best engineers all working out of Melbourne building products for the best companies in the world, and we want to eventually be known not just as a great Australian company but a great company globally that happens to be based out of Melbourne."

Didier Elzinga - CEO, Culture AMP 

Victoria’s then Minister for Innovation Philip Dalidakis said it was a strong example of a local company becoming a global player then returning home to provide valuable support and jobs for the Victorian economy.

Ah McCain, Melbourne has done it again, he told The Australian.

Once more this is vindication Victoria is getting it right. Victoria leads the country with nearly 36 per cent of IT graduates across the country, with NSW at 28 per cent and Queensland not even in the frame at 18 per cent.

The Victorian Government supported the business case development for the Australian operations.

With its skilled workforce, supportive government and world-renowned lifestyle, Melbourne is the perfect place to grow a globally-focused technology business.

Didier Elzinga - CEO, Culture AMP

Image:  Culture Amp co-founders Rod Hamilton, Doug English, Didier Elzinga and Jon Williams. Source: Supplied.

Find another case study >>