Digital games

The digital games industry is one of the fastest growing sectors with an estimated 2.6 billion gamers across the globe spending around $165 billion in 2020.  Mobile gaming continues to be the largest segment with strong year on year growth and Victoria has a strong reputation for production of quality mobile games.

Victoria is the home to 53% of Australia’s digital games companies which includes around 150 games studios. Further, Victoria has many additional services designed to strengthen and complement the industry including, animation, special effects, music development, data analysis, publishing, marketing and PR.

eSports is also growing at an exponential rate both globally and locally, with Melbourne recognised as the eSports hub in Australia, hosting a raft of major events including the Melbourne eSports Open.

Governor of Victoria Export Award - Hipster Whale

Melbourne also has a local office of the Interactive Games and Entertainment Association (IGEA), the peak industry body. IGEA also manages the The Arcade, Australia's only not-for-profit collaborative co-working space specifically for the digital games industry.

The Arcade currently houses 42 games companies employing over 190 staff working on products for entertainment, applied games and solving non-entertainment problems through gamification. The Arcade houses event spaces, a gamification workshop space encouraging projects from non-entertainment industries to leverage games methodologies, technologies and psychologies, along with hot desks for students and visiting developers.

The high-calibre work produced in Victorian studios often results in best-selling games and award-winning animations in film productions. Victoria is also home to service and middleware providers to games development studios. These providers also service the entertainment, education, eHealth, sports, defence and simulation sectors.

It is estimated that Victoria produces over 1000 graduates a year delivered from 21 academic institutions in the state. Courses include programming, animation, multimedia design, digital art, and design. Melbourne also leads Australia with the number of graduates in information and communications technology (ICT).

Government support

Film Victoria offers funding assistance programs to support Victorian games developers and companies to create and market a diverse range of original and engaging games for any distribution platform.  Additionally, travel grants are available to support developers to travel to industry-related events.

Australian and international influencers, businesses and industry come together annually in early October to participate in Melbourne International Games Week – Asia Pacific’s largest digital games celebration, featuring conferences, events and activities for the industry, games enthusiasts, educationalists and the general public.

Since December 2010, the Victorian Government has provided over A$4 million in investment and marketing support to the digital games industry.

What next

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