Melbourne powers AI based solution for Culture Amp

Culture Amp provides a technology platform that delivers insights that helps organisations with the holy grail of people and culture: improved engagement, retention and performance.

Culture Amp launched their first customer project in 2011 and now, in less than eight years, is the world’s highest ranked employee feedback and analytics platform, with offices in San Francisco, New York, and London while still growing and attracting funding through rounds well into the tens of millions of dollars.Their growing list of clients is equally impressive and includes global brands such as Yelp, Airbnb, Slack, Etsy, Palo Alto Networks and homegrown Envato, Richmond Football Club and REA Group.

Rod Hamilton, Doug English and Didier Elzinga – founders of Culture Amp.

At the heart of its success is its Melbourne-based global HQ and Asia Pacific Engineering Hub. The Hub accommodates a 150-strong product and engineering team which includes product managers, researchers, designers, engineers, people scientists, data scientists, and quality assurance specialists.

Recently Culture Amp announced a new predictive analytics product which will help companies forecast and take action on employee turnover.

Doug English, Culture Amp co-founder and Chief Technology Officer, is a strong advocate of Melbourne’s credentials as a base for tech firms.

“Melbourne is a well-known university mecca with a strong reputation for producing talented engineers,” Doug said. “Many of these engineers have worked internationally in their early careers and they bring their global knowledge to Melbourne businesses.”

“Melbourne also offers its workforce a healthy balance of ‘quality of life’ - as compared to salary expectations - which makes the city very attractive for tech companies who are trying to attract and retain exceptional talent,” Doug added.

Victoria produces the highest number of graduates in information technology, engineering and related technologies in Australia and is home to approximately 30 per cent of Australia’s engineers.

Invest Victoria has been proud to be a small part of Culture Amp’s exciting journey.

“We were proud in 2016 to announce an agreement with Invest Victoria to secure Melbourne as Culture Amp’s global headquarters and to invest in 200 net new jobs as we continued to grow in Melbourne over the next few years.

“The following year Premier Daniel Andrews officially opened our new headquarters in the Melbourne CBD, and since then we have continued to expand and have recently moved our HQ to Richmond,” Mr. English said.

Culture Amp is among a number of companies that have invested in Victoria, including Swift Digital, Airwallex, Square, AuctionFox, Redbubble, Tribe and Vinomofo.

For more information about why tech companies like Culture Amp are choosing Melbourne, visit