Why Tyrrells chose Victoria

Video: Tyrrells CEO, David Milner

Potato crisp manufacturer Tyrrells has chosen Victoria as its base to expand into the Australian and Asia Pacific markets.

The English food manufacturing company has invested in Yarra Valley Snack Foods based in Melbourne's eastern suburbs, which also produces its own popular line of snacks. Yarra Valley Snack Foods started in 1988 and became certified organic in 2006.

This investment is the first Tyrrells manufacturing base outside of the UK and the acquisition provides the opportunity to accelerate the growth of the Tyrrells brand in the local market.

The company's decision is a strong endorsement of Victoria's credentials as a clean, green and safe manufacturer, and exporter of premium quality food and beverages.  The state also has a stable AAA-rated economy.

The State Government of Victoria has worked closely with Tyrrells to assist in its investment in Yarra Valley Snack Foods, which also participated in the 2015 Food and Beverage Trade Week inbound trade mission.

In this video, David Milner, CEO of Tyrrells, says "Australia is a very attractive environment and Victoria particularly a very attractive environment to set up a business. You've got  a very well developed  disciplined and law-abiding food industry here. It's a very efficient network from manufacturer through to store then on to consumer." 

The State Government of Victoria has worked closely with Tyrrells to provide support in setting up their manufacturing base in Victoria to service Asia.