Government assistance in setting up business in Melbourne: Eventbrite

Video: Eventbrite's Australian Managing Director, Rachael Neumann

Eventbrite allows event organisers to create, publicise and manage their events online, with paid or free tickets. Eventbrite's event management technology is now used in Australia to manage live events from small music concerts, parties, educational classes, public lectures, and cultural festivals, to sporting events and tournaments. Event goers can also use the platform to discover and find events. Eventbrite has all but replaced the paper ticket. Set up in 2006, Eventbrite is a San Francisco-based company with offices in seven countries, including Melbourne, Australia.

In 2013, the company sold more than A$40 million in gross tickets in Australia. About 70% of event organisers register their events for free (Eventbrite only takes a commission where the organisers charge for tickets). The company now has a mobile app, and has branched out into social media (Facebook, Twitter, Google+, and a company blog).

Eventbrite is rightly referred to as a 'disruptive technology', as it's had a dramatic impact on traditional ticket sales. The burgeoning global popularity of the technology made setting up an Asia Pacific headquarters inevitable. While putting together their business case, Eventbrite quickly settled on Melbourne for its Asia Pacific HQ, an easy decision it seems for the US-based startup.