Melbourne is Australia's fashion and retail capital

Melbourne combines an innovative retail sector with a dynamic consumer economy that is attracting a growing number of international brands.

Video: Melbourne Insights 2014

Melbourne's retail sector

Melbourne is the centre of the Australian retail industry – an exciting mix of international designer brands, flagship stores, local fashion retailers and world class department stores. The city has a reputation for style and elegance while at the same time being fashion forward. 

Australia's retail industry is worth A$280 billion (sales per annum) with Victoria's retail market 25 per cent of the total market (A$69 billion). Since 2006 and more particularly in the post-GFC period, Australia's retail sales growth has been amongst the highest of the OECD countries. The State's thriving retail industry is underpinned by the skills and productivity of its 300,000 strong flexible workforce.

A range of retail locations

Melbourne offers a range of retail locations to suit a variety of stores – with flourishing inner city shopping strips and larger suburban shopping complexes,  accounting for 16 per cent of all major shopping centres in Australia.
Melbourne's CBD has evolved as the pre-eminent shopping area in Australia and a destination for global brands. The city centre has a wide variety of modern retail complexes housing local and international retailers, historic arcades, bustling  laneways, a luxury precinct and heritage-listed markets. Melbourne's central business district is home to shopping centres such as the Emporium, QV, Melbourne Central, The Strand and Bourke Street Mall. 

Home to international brands

In the last ten years, Australia has emerged as an increasingly attractive market for global retail brands.  The world-leading 'fast fashion' retailers of Zara, Top Shop, Gap, Uniqlo and H&M have opened 33 stores in Australia since 2011, including twelve in Melbourne. 

Melbourne also caters to the world's luxury brands and boasts Dolce & Gabbana, Gucci, Louis Vuitton, Chanel, Hermes, Bulgari, Burberry, Prada, Miu Miu, Georgio Armani, Max Mara, Bally, Salvatore Ferragamo, Versace, Hugo Boss, Ralph Lauren, Tiffany & Co and Cartier.

Topshop Melbourne, the first Australian store currently the most successful Topshop franchise in the world.