More than 500 jobs will be created when Melbourne-based tech giant LiveTiles sets up a new Asia Pacific HQ and Innovation Centre in Geelong.

Video: Why LiveTiles chose Geelong as its Asia Pacific HQ

The award-winning global company will base its regional operations in Victoria’s largest regional centre — turbo-charging Geelong’s tech sector and delivering a huge boost for local employment.

The new centre will be a major part of the company’s global operations, providing service and technical support to thousands of customers around the world including PepsiCo and the US Department of Defence.

Image: Philip Dalidakis (Minister for Trade & Investment, Innovation & the Digital Economy, Small Business), Daniel Andrews (Premier of Victoria) and Karl Redenbach (Founder and CEO, LiveTiles).

LiveTiles allows users to create their own intelligent workplace software using simple drag and drop functionality.

It will partner with local universities, TAFEs and secondary schools to create opportunities for tech graduates and drive research projects.

LiveTiles will complement Geelong’s digital technology sector, which already features major companies like education technology provider Tribal Group and incubators like Runway Geelong.

Alongside the Victorian Government’s A$60 million startup fund,  LaunchVic, which is attracting significant tech investment to Victoria, LiveTiles will also benefit from the state’s payroll tax cuts that reduce payroll tax by 25 per cent for businesses based mainly in regional Victoria.

LiveTiles has offices in New York City, Washington State, San Francisco, Los Angeles, Minneapolis, North Carolina, London, Zurich, Sydney, Melbourne and Hobart and major markets include the US, UK, Canada, Europe, the Middle East and Australia.

Victoria’s highly-skilled workforce and vibrant tech sector have helped the state build a global reputation as an Asia Pacific tech hub and attracted investments by global leaders such as Alibaba, Dialog, Square and CyberGym – all of whom have recently established regional headquarters here in Victoria.

The Victorian Government played an active role in LiveTiles’ decision to choose Geelong as its regional HQ.