One of the world's fastest growing sportstech companies, GuardLab, will establish its Asia Pacific headquarters in Melbourne later this year and relocate its regional manufacturing provision from Long Island, New York to Melbourne.
The company is the latest in a string of tech companies to make Melbourne home, and will act as a major export hub to Asia which has a market potential of around A$50 million per year.
Victorian Minister for Small Business, Innovation and Trade Philip Dalidakis met with GuardLab CEO Aidan Butler at the company's Long Island office to officially welcome the fast-growing sportstech company to the sporting capital of the world.
The company employs advanced digital scanning and 3D printing technologies to manufacture neuromuscular mouthguards which their athletes believe are the best fitting, highest performing custom mouthguards on the market.
GuardLab is already the official mouthguard partner of UFC and recently signed a three-year partnership to become the official mouthguard partner of the Australian Football League (AFL), AFL Women's and AFL Academies.
GuardLab will base its operations for the entire Asia region from its Melbourne office, and will oversee business development, marketing, manufacturing and management.
A growing list of leading global tech startups including GoPro, Zendesk, Square and Slack have made Victoria home and GuardLab's decision to base its Asia Pacific headquarters in Melbourne strengthens the state's position as Australia's technological hub.
The State Government of Victoria is investing heavily in startups and the state's tech sector, through a A$60 million LaunchVic initiative, to make Victoria the number one business destination across the Asia Pacific.