The world's largest self-service mobile advertising agency will open its first Australian office in Melbourne, bringing more high-skill jobs to Victoria's booming tech sector.
The announcement by PocketMath follows recent moves to Victoria by a growing list of leading global tech companies including GoPro, Zendesk, Eventbrite and Square.
The investment is a huge vote of confidence in Victoria's tech industry, which now employs more than 91,300 people and generates revenues of more than A$34 billion annually.
The PocketMath technology platform, helps businesses buy advertising on mobile and tablet devices by trading ads using real-time bidding. It will bring an initial 10 to 12 jobs to Melbourne.
The innovative platform filters through hundreds of thousands of opportunities per second to execute targeted marketing campaigns that connect advertisers to their ideal audiences across the world.
With global offices now across the US, the UK and Singapore, PocketMath is a salient example of how innovative startups can grow and create jobs internationally in ecosystems that provide the right startup support and a high-skill workforce.
Founded in 2011 by three university friends in Austin, Texas, PocketMath has since more than tripled its revenue and grown its team by over 85 per cent.
The State Government of Victoria is investing heavily in startups through its A$60 million LaunchVic initiative. This provides support to local businesses to enable them to grow. It also provides an attraction to global companies to invest in Victoria, which, in turn, drives high-skill jobs across the state.