Victoria's high-quality produce is on display at Gulfood, the world's largest annual food and hospitality show in Dubai.
A strong trade mission of 42 local companies has travelled to the Gulfood 2016 food and hospitality trade show as part of a drive to boost exports to the Middle East's fast-growing markets.
They are presenting some of Australia's finest meat, dairy, fruit, vegetables and processed foods.
Victorian Minister for Small Business, Innovation and Trade Philip Dalidakis today visited Spinneys Mercato in Dubai where he met with Spinneys representatives and experienced first-hand the fresh Victorian produce found in stores
Gulfood showcases over 5000 exhibitors from 120 countries worldwide from 21 to 25 February, 2016.
The Middle East is one of Victoria's largest export destinations, with exports worth more than A$2.76 billion in 2014-2015. This includes A$1.2 billion in food and beverage exports.
Victorian horticulture exports to the region are also expected to grow, particularly in the United Arab Emirates, which is now the third biggest market for Victorian table grapes.
There are also numerous trade opportunities emerging across the region for Victorian companies with the recent lifting of trade sanctions against Iran.
Iran is a key prospective market for Victorian meat, dairy and wool, with a population of 81 million people and a GDP higher than Australia's.
The food and fibre market was worth A$17 million to Victoria last year, but this figure is set to grow as Victorian companies take advantage of trade prospects.
Victoria has a robust trade mission program, with other missions this year to head to Foodex in Japan, Seoul Food in South Korea and SIAL in China.