The State Government of Victoria has launched a new trade and investment campaign to promote the benefits of doing business in our state.
Video: Victoria. A State of Momentum
The A$2.5 million 'Victoria: A State of Momentum' campaign showcases the state's strengths as a business destination.
Highlighting our highly skilled workforce, the lowest business costs on the eastern seaboard and the world's most liveable city, the campaign aims to encourage investment, grow exports and promote Victoria's businesses to the rest of the world.
It is also expected that more than 2200 jobs will be created between now and the end of the year, because of the state's focus on trade facilitation.
The campaign will involve a national and international print and digital advertising drive, which will include stories of companies who are taking their exports to the world or who've chosen to make Victoria their home, such as: Swisse, Uniqlo, GoPro and Carman's.
The investment campaign builds on the Victorian Government's commitment to job creation and supports Trade and Investment Victoria's objective of attracting A$2.2 billion in additional new investment in 2016/17.