Melbourne's reputation as the nation's centre for shopping, fashion and fine food, has been confirmed with a major fashion house set to establish its Australasian Head Office here.

The move by South Africa's Woolworths Holdings Ltd (WHL) to Australia's fastest growing capital city is the latest in a sequence of global companies that have made Melbourne home.

WHL is the owner of iconic Australian fashion retailers David Jones and Country Road Group.

WHL will establish a new campus-style head office in Melbourne - consolidating the functions of its David Jones head office in Sydney and the Country Road Group's Melbourne head office – which also includes the head office functions of its Country Road, Mimco, Trenery and Witchery businesses.

Along with a significant jobs boost for the state, it will also see the company make a A$240 million investment in Victoria underwriting a major expansion of the company's apparel, food and general merchandise businesses, as well as its supply chain and logistics capabilities across Australia and New Zealand.

WHL joins a steady stream of companies, including Go Pro, Uniqlo, Square, Zendesk and New Cold,  that have all set up Asia Pacific headquarters here in Melbourne.

As the home to internationally renowned events Melbourne Spring Fashion Week, the Virgin Australia Fashion Festival and the Melbourne Cup Carnival, Melbourne is a well-established global hotspot for cutting edge fashion.
Video: David Jones Spring Summer 2016