An innovative Melbourne video games producer has topped the US iPad and iPhone charts on the first day of release of its latest title.

Hipster Whale's mobile game, Disney Crossy Road, is a collaboration with entertainment giant Disney and a fresh take on Hipster Whale's 2014 title Crossy Road.

VIDEO: Disney Crossy Road: Official Teaser Trailer

The game challenges players to safely navigate Disney characters across a series of roads, rivers and all kinds of tracks and terrain.

Hipster Whale was formed by Victorian game developers Matt Hall and Andy Sum in 2014. Crossy Road, their first project, has been downloaded more than 125 million times.

This attracted major global players in the industry. First, Japanese games publisher Bandai Namco approached the company to create a new version of PAC-MAN for the game's 35th anniversary.

Then Hipster Whale joined forces with independent studio Mighty Games to produce Disney Crossy Road  in partnership with Disney. Hipster Whale and Mighty Games both work out of The Arcade, a creative co-working space in Southbank.

The project saw a collective of Melbourne-based independent designers, coders, developers and artists working together for a year on the project.

The chart-topping news comes just a month after a delegation of Victorian game developers and designers – including Hipster Whale and Mighty Games representatives – travelled to San Francisco to represent the sector at the world's largest game event, the Game Developers Conference.

The 57-strong delegation was led by Creative Victoria and saw local companies and games representatives meeting with leading publishers and potential partners from across the globe.