Crossy Road, a mobile video game, has become a worldwide smash hit, yielding over A$10 million in global profits for its Victorian creators.

Victorian-based developers, Andy Sum and Matt Hall — the founders and sole members of game studio Hipster Whale launched Crossy Road, a mobile game in November 2014. Within 90 days of its first release on iTunes, had hit the top of the download charts in every major territory around the globe and by August 2015, it had reached 100 million downloads.

Crossy Road is a game in which players must navigate their character across highways, train tracks and log-jammed rivers, all rendered in chunky, pixelated graphics. It is delightfully simple and highly addictive – a magic formula for mobile gaming success.

After it's huge successes, Andy and Matt were approached by Japanese games giant, and original PAC-MAN creator, Bandai Namco to collaborate on a new PAC-MAN game. PAC-MAN 256 was developed to celebrate PAC-MAN's 35th anniversary and was recently released internationally in August.

Video: PAC-MAN 256 Trailer by Hipster Whale (Crossy Road developer) & Bandai-Namco

On the success of the digital games development sector in Melbourne, the Victorian Government has announced the first Melbourne International Games Week, running from 23 October to 1 November 2015

The Melbourne International Games Week 2015 will bring together a host of games, gamification and technology events that will strengthen connections within the industry and celebrate Victoria's leadership in the games sector.

The Victorian Minister for Creative Industries, Martin Foley said, "Victoria is home to half of Australia's digital games industry, with companies ranging from multinationals to boutique developers that, like Hipster Whale with Crossy Road and PAC-MAN, are developing global products."

The week will culminate with PAX AUS, a major international games festival - the only PAX event outside of the USA - which is expected to attract over 55,000 games enthusiasts to the Melbourne Convention and Exhibition Centre between 30 October and 1 November.