Leading global manufacturer action cameras, GoPro, will establish its Australian and New Zealand headquarters in Melbourne, creating up to 50 full time positions and further boosting the Victorian innovation economy.

Video: New Melbourne HQ for tech giant GoPro

GoPro is a global success story and has become a household name for its innovative cameras that can be worn or mounted on vehicles or bicycles. As well as running operations across Australia and New Zealand, the company's new Melbourne headquarters will act as an interim hub overseeing business development, marketing and management across the Asia Pacific region.

GoPro Director and Head of Australia, New Zealand, South East Asia and India, Rodney Block said that Melbourne was a great cultural fit for the brand, with its diversity, awesome vibe and creativity.

Minister for Employment Jacinta Allan said, "GoPro's decision to base their headquarters in Melbourne is a major vote of confidence in the Victoria as a place for technology companies to do business." 

The investment was secured through business assistance provided by Invest Victoria, the Victorian Government's international investment promotion agency and the Victorian Government Business Office in San Francisco.

GoPro's investment in Victoria highlights the growing strength of Victoria's technology industry, and follows moves to Victoria by a growing list of significant technology companies including Zendesk, Eventbrite, Square, Tin Tri and Stripe.

Minister for Innovation and Trade, Philip Dalidakis said, "The Victorian Government is successfully attracting innovative technology companies to Melbourne and we are committed to cementing our reputation as a tech hub and a centre for excellence and innovation in this key sector."