More than 150 international buyers and investors from Europe, the Middle East and Asia will travel to Victoria as part of a major inbound trade mission that showcases its diverse wine industry.
Meet the Winemaker, will introduce international buyers to over 100 key winemakers from 21 diverse winemaking regions around Victoria, allowing the industry to develop new export opportunities and giving the world an insight into Victoria's unique winemaking capabilities.
The trade mission has attracted buyers from attracted industry buyers, investors and influencers from China, Japan, South Korea, Vietnam, Thailand, Malaysia, Singapore, India, the Philippines and the United Arab Emirates (UAE).
"We're bringing the world to our cellar door, showcasing the superb wines, vineyards and dining that Victoria has to offer," said Minister for Agriculture, Jaala Pulford.
"Meet the Winemaker will see the Victorian wine industry take to the international stage like never before, building new ventures and bringing more investment."
Wine is one of Victoria's most valuable exports, with current exports sitting around 120 million litres per year to almost 80 countries. The Victorian wine industry employs more than 11,500 people locally and generates more than $1 billion a year in revenue.
Meet the Winemaker will run from 25-28 May 2015, with participation from more than 100 wineries across all 21 Victorian wine regions including the Mornington Peninsula, Heathcote, Yarra Valley, Bendigo, King Valley, and Rutherglen.