Global Markets
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Melbourne is situated in the economic hub of Australia
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| The State of Victoria is located in the south-east corner of Australia. It is bordered by New South Wales, South Australia and the sea. The city of Melbourne is situated on Port Philip Bay in the southern reaches of the State.
The south-eastern states of Australia comprise 67% of the country’s population and 70% of its economic activity. Melbourne is centrally situated in this hub and offers investors easy passage to neighbouring, affluent Australian markets. Links from Melbourne to Canberra, Sydney, Adelaide, Hobart and Brisbane are established and direct.
Small in area by Australian standards, but big on economic prosperity, Victoria is the nation’s most densely populated State. It is also Australia’s most urbanised region with 3.4 million of its five million inhabitants living in the city of Melbourne.
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| Convenient access to Asia
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| Melbourne offers convenient access to the rapidly growing Asia.
Over 200 international flights arrive at Melbourne Airport each week, with an average of 30 direct flights a day. Choice of carrier is also available with 20 international airlines servicing Melbourne.
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| A tradition of exporting
| Victoria's economy is built on a tradition of exporting. In 2005-06, Victorian exports totalled approximately A$18.9b.
From agricultural produce to manufacturing, resources, and the rapidly growing services sector, its strategic location within Asia opens up exciting opportunities for companies with a presence in Melbourne.
| Composition of Victorian Goods Exports
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| Source: ABS 2006
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| Access to new markets
| While New Zealand and the United States have been traditionally strong export markets for Melbourne-based companies, Asia and the emerging markets of the Middle East are becoming increasingly important.
| Destination of Victorian Exports
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| Source: ABS 2006
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