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Geographic Profile: Greater & Regional Victoria - Invest Victoria

Victoria has six geographic regions



Approximately the size of Great Britain, Victoria's geographic make-up is as diverse as the people who live here.

From alpine snowfields to temperate coastlines, cities to wilderness there is a place to suite every taste. For businesses too, different regions in Victoria hold a variety of opportunities


Greater Melbourne



  • Centred around a thriving CBD
  • Economic cultural and political heart of the State of Victoria
  • Outstanding research institutes, universities, cooperative research centres and technology parks

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South West Victoria



  • Rich soil supports varied primary and agricultural industries
  • Excellent infrastructure and sizeable ports facilitate business activities in the area


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North West Victoria



  • A diverse range of farming industries
  • Growing tourism, viticulture, agroforestry and manufacturing complement the region’s successful agricultural enterprises
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Central Victoria



  • Thousands of gold prospectors made their fortunes in Central Victoria in the 1800s
  • A colourful past has endowed the region with a rich and vibrant heritage
  • Today, the area’s economy is based on agriculture, manufacturing and tourism
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South East Victoria



  • An energy powerhouse which has rich oil, coal and natural gas reserves
  • Most of Victoria’s electricity is generated in this region, also known as Gippsland



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North East Victoria



  • A significant tourist destination
  • Economy is centred on wineries, gourmet food products, ski fields, magnificent scenery and agricultural pursuits




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