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Why Melbourne - Invest Victoria

Why Melbourne?



Victoria is a strong, flexible economy that is going places. It’s never been a better time to invest here.

Competitive & Dynamic Business Environment



Victoria accounts for only 3% of Australia’s land mass, yet is responsible for 24% of Australia’s economic activity.

During the global financial crisis, Australia was the only advanced economy to record positive growth. What’s more, Victoria has led the national recovery, creating 115,800 new jobs in 2009-10, over 25,000 more than any other state.

Victoria is the manufacturing, services, innovation and knowledge powerhouse of Australia.


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Skilled & Innovative Workforce



In Melbourne, your business can bring together a high-calibre, skilled and experienced team.

Victoria’s talent pool is young – nearly half the population of 5.5 million is under 35 – and well educated. Victorians’ diverse origins foster an outlook of tolerance and internationalism.

Victorians are Australia’s most highly educated citizens, thanks to a concentration of world-class universities and training institutes in the state.


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World-Class Infrastructure



Victoria enjoys Australia’s most advanced and best connected system of road, rail and marine transport infrastructure.

It also offers fast, reliable and cost-effective access to utilities.

Infrastructure is vital for growing the productivity of Victoria’s economy and maintaining our renowned liveability. And it is vital to catering for Melbourne’s rapid growth now and in years to come.


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Enviable Lifestyle




Consistently rated as one of the world's three most liveable cities by the Economist Intelligence Unit, Melbourne’s quality of life is the envy of the world.

Melbourne has a vibrant multicultural community, outstanding arts, food and wine, Australia’s best shopping, and diverse sporting and leisure opportunities.

The city has temperate climate with four distinct seasons. Although Melbourne can get quite warm in the summer, coastal breezes and a cool change are never far away. It’s an ideal climate for a wide variety of open-air sports and leisure activities.


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Supportive Government



Australia ranks fourth in the world for government policies conducive to competitiveness and is held up by the Organisation for Economic Cooperation and Development (OECD) as a leader in regulatory reform.

For a decade, Victoria has led the National Reform Agenda. This is a historic agreement between Australian state, territory and federal governments to meet the challenges of staying globally competitive. The agenda includes competition reform, regulatory reform and human capital reform to improve health, learning and work outcomes.


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Victoria's Regions



Regional Victoria offers a diverse and dynamic business environment, thriving industries and skilled professionals

Victoria’s regions offer well-developed infrastructure, reliable low-cost telecommunications, easy access to raw materials, a high-quality local workforce and a superb rural lifestyle.

Regional Victoria is a competitive location for operations including food processing, component manufacturing, data processing and information technology. Victoria's agricultural strengths include wheat and other cereal crops, dairy and beef cattle, wool, vegetables, citrus fruit and grapes.


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